IE Brand works with charity, health and education clients up and down the UK, as well as internationally. Sometimes we work for large charities and universities that are household names, and sometimes we help small health and social care providers, colleges, or charity startups with big ambitions. If you’re a values-driven organisation with a challenge, then we’d love to add you to our list of clients!
Christian Unions are student-led mission teams that operate at the heart of university and college campuses – students reaching students with the good news of Jesus. UCCF: The Christian Unions supports student leaders in this work.
IE Brand simplified UCCF’s brand architecture and created a flexible visual identity with a dynamic new logo. With the Coronavirus pandemic affecting how new students experienced university, we also developed an integrated, digital-first campaign to UCCF reach out to their audiences in new ways, including UCCF's first social media advertising across Facebook and TikTok. And we supported the in-house development of a new website, creating the overall user experience and user interface design for the site.
Read the full case study on how we rebranded UCCF and created the campaign.
We worked with Herefordshire Council on a community engagement campaign. The combined effects of the coronavirus (COVID-19) pandemic and severe flooding in the Herefordshire region, have had a huge impact on the community. But it also demonstrated what's possible when everyone pulls together – from the council and the emergency services, to the general public and local businesses. Talk Community builds on this effect, to create solidarity and a shared purpose for the people of Herefordshire.
IE Brand created the Talk Community brand identity, built a new website, produced a promotional video starring 'Escape to the Country' presenter Jules Hudson, and rolled out the campaign across social media and local advertising.
The Royal Air Forces Association (RAFA), is a membership organisation and charity that provides practical assistance, expert advice and emotional support to the RAF Family.
RAFA's support services are offered to all serving and ex-serving personnel and their dependents. They include welfare support, a befriender service, Wings Break hotels and sheltered housing.
IE Brand is RAFA's creative partner for their extensive campaign plan, helping to meet the charity's strategic objectives. One of our first projects was to create a new brand for RAFA Kidz, a not-for-profit nursery business that delivers fun, affordable and nurturing early years childcare in a welcoming environment, on RAF stations.
We also created the "Finding It Tough?" campaign to launch a new series of one-day mental wellbeing courses. We scripted the narration for a series of campaign films based on four different user personas. The campaign materials including postcard mailings and magazine and social media ads have a strong visual signature based on authentic handwriting.
It’s been a pleasure working with IE on branding the RAFA Kidz project. They understood our brief straight away and developed a fresh, exciting look and feel that maintains the core elements of the RAF Association brand while creating a fun, vibrant sub-brand that would appeal to parents and children. IE offered us useful advice and insight on how we use the brand to produce a wide variety of deliverables. Working to tight timescales, the team at IE really put us at ease throughout the project, as we knew the design work was in safe hands. The launch of the first RAFA Kidz nursery was a great success, and was really well received by parents, employees and RAF personnel.Emily Rooke
Brand Marketing Manager, Royal Air Forces Association
Young Lives vs Cancer (formerly CLIC Sargent) is the UK’s leading cancer charity for children, young people and their families. The charity commissioned IE to create an innovative mobile online community to help 16-24 year olds living with cancer.
IE helped Young Lives vs Cancer to interpret its brand for this young adult audience and brought it to life through a community based around hashtags, trending topics and Q&A. It brings together young people going through a difficult time in their lives and gives them access to information, peer support and expert advice, all moderated by the charity's professionals.
The app took a mobile-first approach, acknowledging the digitally-savvy user profile and putting support for young people right where they need it in the palm of their hands. A mobile app was later developed for both iOS and Android devices.
We came to IE with a complex brief for our online community. IE focused on the essential principles, actualising this into an intuitive website that will help Young Lives vs Cancer build a vibrant space for 16 to 24-year-olds, who have, or have had cancer.Helen Thomas-Fox
Senior Digital Manager, Young Lives vs Cancer
IE Brand created a new brand and visual identity for CharityJob, including a new logo and strapline. To coincide with a new improved recruiter website (developed by the in-house team) in October 2017, the visual identity also rolled out across social media, email and offline branding.
It was important to bring CharityJob's values to the fore, and remind recruiters and candidates that they are more than just a job board. They are a team of passionate specialists with deep sector expertise, enabling charities to thrive in an ever more challenging climate, and helping candidates to make the most of their talents.
To showcase CharityJob’s 17.5 year history of helping over 20,000 charities and not-for-profits to find their best people, we placed a greater emphasis on real life success stories.
IE Brand have gone above and beyond to transform our brand. We loved the fact that they challenged our team and got us to get out of our comfort zone for this project. It’s been an incredible journey and this marks a new chapter for CharityJob. From the core messages to visual identity, they truly captured who we are as a team.Jade Phillips
Brand & Communications Lead, CharityJob
The Midlands Decision Support Network brings together 12 decision support units across the Midlands region to share experiences, exchange great practice and improve outcomes. The network is run by the NHS Midlands and Lancashire Commissioning Support Unit, for whom IE had already created The Strategy Unit and Digital Innovation Unit brands.
The Midlands Decision Support Network asked IE to create their new brand and WordPress website. The visual identity includes a set of circular graphics, typically shown in threes, and a vibrant colour palette of lime green, charcoal, electric blue and putty. The graphics represent networks and data coming together – logically and systematically – through applied intelligence and decision making.
University of Reading Careers supports its students in achieving their potential and prepares them for the competitive employment market. Struggling with low levels of visibility and engagement, Reading needed to cut through the ‘noise’ of wider university messaging.
IE Brand began with audience listening through workshops with student, staff and Student's Union representatives, which revealed that Reading students needed a combination of gentle coaxing and a firm kick-up-the-backside. This informed a Jekyll and Hyde approach to the new brand. IE Brand created a set of beautiful, distinctive visual assets carrying powerful messages to support a host of campaigns and events throughout the academic year.
In the two years since the rebrand, the number of individual students taking advantage of appointments with the careers service have increased by more than 30%.
IE Brand's work genuinely surprised and delighted us. Challenging, pithy tag lines and intriguing, quirky imagery combine to deliver precisely the mix of behaviour changing messages that Reading Careers needed to drive up visibility and engagement. What's more, when we did a show and tell to our Vice Chancellor he ‘loved’ it!Lorna Froud
Director of Careers and Employability, University of Reading
Clergy Support Trust helps Anglican clergy and their families in times of need. They offer grants and wellbeing support to members of the clergy (including ordinands and retired clergy), as well as their dependants and partners – whether married, separated or widowed.
Explore our award-winning rename and rebrand for Clergy Support Trust (formerly Sons & Friends of the Clergy).
IE Brand came on board at a time of considerable change for our 364-year old charity, which supports Anglican clergy and their families. Our old brand was part of our history, but was no longer relevant or accessible to today’s clergy. IE Brand helped with stakeholder engagement and in establishing the case for change through beneficiary research. We’re delighted with our new name and visual identity, which will enable us to reach more clergy families in need. We were impressed with the IE team, and have also now entrusted them with redesigning our website.Jeremy Moodey
Chief Executive, Clergy Support Trust
IE Brand had also previously renamed and rebranded The Career Development Centre at University College Dublin, relaunching it as UCD Careers Network with a new website. UCD is the 12th university careers service to be rebranded by IE – and our first outside of the UK. Read more about UCD's Careers Network brand or explore IE's other rebranding work with university careers services.
Having done all the strategic ground work in house to transform the Careers Network, we turned to IE to bring it all to life through our brand. They did a fantastic job of engaging and exciting the whole team and reminding us how great we are at what we do! They understood us, and exposed the value we deliver to our key audiences in an engaging and accessible way.David Foster
The new website guides students through the actions they can take and the help they need. We love the vibrant new visual identity, and the brand guidelines, templates and collateral have made the roll-out easy.
Director, UCD Careers Network
The Inns of Court College of Advocacy (ICCA) is the educational arm of the Council of the Inns of Court. They design and deliver a number of bespoke legal advocacy training and CPD courses, including a new two-part Bar Course.
As ICCA gradually moves towards delivering more of its learning content online, they realised their existing website wasn't up to the task. IE Digital designed and built a new WordPress website, creating a platform to host ICCA's legacy content and support the search and retrieval of new digital learning materials. It's also future-proofed for any integration with e-learning platforms in the future.
IE's designers created a modern new visual identity with a premium feel, including a set of ‘digital brand’ guidelines. We updated the logo to reproduce better online, and added a prestige colour palette, a bespoke icon set and pattern, and beautiful photography taken on location at the College with real students and practitioners. We also created various pieces of core collateral and templates to support ICCA's marketing team.
Working with IE Digital has been a very positive experience. They quickly understood what we wanted to achieve and the development process went extremely smoothly. The result is a website which not only looks great, but is thoughtfully designed and easy to administer. We are looking forward to a long and productive partnership!Adrian Clarke
Digital Manager, The Council of the Inns of Court (COIC)
Cranfield University is a postgraduate and research-based university specialising in science, engineering, technology and management.
IE Brand's careful listening, their insightful analysis of market research, their pragmatism, their profound understanding of the importance of internal engagement and their willingness to work in close partnership with Cranfield’s in-house team have all combined to deliver widespread support for a challenging project with high quality creative outcomes.Madeleine McGowan
Director of Marketing, Communications and Development, Cranfield University
The Church of England plays a vital role in the life of the nation, proclaiming the Christian gospel in words and actions. Its network of parishes cover the country, strengthening community life in numerous urban, suburban and rural settings.
The Church's Vocations Team approached IE Brand to commission a resource to help people to consider their calling – with the specific goal of widening diversity: encouraging more young people; more women; and more black, Asian and minority ethnic people to consider entering the ministry.
The result was an understated, typographically classical brochure covering everything from priesthood to monasticism, character attributes to the application process. Text was interspersed with stereotype-challenging photographs including a young Asian woman Vicar in a skate park, a pastiche of Michelangelo's The Last Supper with a diverse group of theological students studying at a long table, a black priest administering communion in the historic environ of Southwark Cathedral and the Archbishop of Canterbury washing feet at a festival.
University of Warwick’s Student Careers & Skills provides support, resources, workshops and events to help students and alumni make the most of their time at Warwick and prepare for their future.
They were under pressure to significantly improve upon student outcomes. Key barriers were lack of recognition – students simply not knowing that the service existed – and late engagement.
IE Brand introduced a powerful new campaign brand – My Warwick Journey – with striking visuals to break through the noise of a busy campus, arrest attention and drive up student engagement. Response to early creative work – right up to VC level – was so positive that budget was quadrupled and remit extended to marketing strategy, event planning and service rationalisation.
The work drove a 19% increase in appointment attendance and won Gold for Best Visual Identity at Europe’s premier re-branding awards, Transform.
IE Brand captured our brief and presented a stunning campaign brand, carefully placed within the university’s own brand identity. Already we are seeing a significant positive effect on levels of student engagement.Siobhan Bennett
University of Warwick Student Careers & Skills
Anawim helps women in and around Birmingham. Their Women’s Centre is a safe space for those struggling with trauma, the criminal justice system, domestic abuse, addiction, mental health, sexual exploitation – any woman who needs their help. Their wrap-around services and specialised caseworkers can transform women’s lives.
Working with IE has been transformative for Anawim. The level of research undertaken with such a broad range of Anawim’s women, staff, volunteers and supporters has enabled us to really delve into what makes Anawim unique and enabled us to work together to realise who we are and what we stand for. We have no doubt that our new brand will not only enable Anawim to reach more women who need support, but will also encourage more people to engage with, fund and learn more about Anawim and its values.Emily Johnson
Fundraising and Communications Manager
Career Ready is a national charity that links education with business to prepare young people for the world of work.
IE Brand put in the time and effort to really understand our charity and the work we do and this is reflected in the exciting, modern new brand they have developed for us. They have not only created far more engaging visuals, but have also helped us all to think about what we say about ourselves and how we convey those messages – it’s helped everyone to gain a positive, fresh perspective.Allie Fitzgibbon
Head of Communications, Career Ready
Imperial College London’s Careers Service provides varied and comprehensive careers guidance, information and a vacancy service to students and alumni at the university.
Stakeholder research showed that the service was suffering lack of understanding and student recognition. Beginning with a Strategy Workshop to the Career team, IE Brand went on to create a new visual identity for the service to raise awareness in a ‘noisy’ market.
IE Brand’s work resulted in a clear strategy, a newly expressed brand proposition and a striking new visual identity. We created brand guidelines detailing how to express the identity when working across the university and within individual faculties, as well as branded collateral, banners and magazine templates. Awareness and engagement levels among students increased, while careers staff confidence improved dramatically.
IE’s brand work has been transformational, they have succeeded in creating a distinctive and highly recognisable identity within the university’s strict, overarching brand guidelines, we are delighted with the overall value and impact delivered.Richard Marshall
Information Manager, Imperial College London